KINGS TEAM STORE

Royalty Pass

2023 / Brand Identity, UI Design The Sacramento Kings loyalty program allows fans to unlock exclusive offers and participate in Fan Challenges to earn rewards. During the 2023-24 basketball season, we launched our very own loyalty program. Fans are able to scan their Royalty Pass in-game to receive discounts and participate in Fan Challenges and predicitive gaming.

01 / Branding
Royalty Pass

Social Graphics, Apple Wallet Pass & In-App Pass

Stickers

02 / UI Design
Fan Challenges

We collaborated with Fortress to develop the Fan Challenges experience within the Kings App.

Original UI / Fortress originally established the Navigation, Information Architecture, and Prototype.

Updated UI

Royalty Pass

01 / Branding Royalty Pass

02 / UI Design Fan Challenges

01 / Branding
Royalty Pass

02 / UI Design
Fan Challenges